I am Danika Patrick. I'm a designer with my expertise in ethnography, UX research, and ideation. 

I utilize my authentic empathy to understand user needs, then frame and tell a compelling story to drive design principles into creative ideas and concepts.

I excel when designing services and experiences that are feasible within engineering constraints, meet users visible and latent needs and build value for the business.

I lead design and research teams to keep the user at the center of our product development process. I spend my weekend finding self-expression in hiking, bicycle advocacy, clothes, performance, gardens and stationary. 

 

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danika dot patrick at gmail dot com

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Follow me on Instagram at @justdanika

Took the family on a lil' adventure on the Caloosahatchee. Love the company and the views!
The fog surrounded the whole city - sitting watching menacing from the bay eyeing downtown, then Bernal was in a losing battle as it fought it back but it took over it's peak, Noe was engrossed and Sutro and Twin Peaks were winning. #coronaheights #i
70 in January? Ride bike. #happyfriday #ilovesf #goldengate #notworking #citybythebay
DeMichiels got it on last night! We eat, we talk loud at each other, we make fun of each other, and we love each other a lot.